Play Today Campaign

Play Today

Our national campaign to support every child in Australia to PLAY TODAY for a brighter future (#PlayToday)

We all must take action to build the health and wellbeing of our children and we must recognise that PLAY is essential for their healthy development.

PLAY TODAY is about supporting more children to engage in outdoor free play every day in their homes and communities

Our Latest News

Become our Play Today campaign partner – read our partnership prospectus here.

We have recently connected with a number of peak industry bodies as well as government to build support for the PLAY TODAY campaign on 2020-25.

We will be seeking funding for our campaign in 2020-25, if you’d like to share your ideas, please get in touch.


Play Today – Building CONNECTION and PLAY through COVID-19

Find ideas to stay CONNECTED and keep PLAYING as we emerge from the pandemic.

Now more than ever before, we must help our children PLAY TODAY so we all can experience a better tomorrow.

Find out more here

Campaign resources are available now

Please access our factsheets to help us spread the message that better opportunities for play means healthier children and a healthier Australia…

Play balances risk-taking and safety

Play connects children with their community


Play creates healthy children

Play needs time and space

Play supports children’s learning

Factsheet references

Become our campaign partner

We are seeking a naming-rights partner for the Play Today campaign.

Read our partnership prospectus here


Stay up to date

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